EMBARQ More Than Money
Holker Dalkmann, Director, EMBARQ
“Shell Foundation and the World Resources Institute created EMBARQ together in 2002 to make transport more sustainable for cities across the world.
We work together to continually improve our performance and shape EMBARQ’s strategy. Shell Foundation has helped us broaden our range of partnerships and test new ideas – the most recent example of which is our joint Rickshaw Rising initiative in India (a nationwide competition to encourage entrepreneurs to deliver vital improvements to India’s auto-rickshaw sector).
Shell Foundation has also leveraged its connection to Shell to help us build local networks and to develop new ways to leverage support from global businesses to advance our goals. This has helped us bring new dimensions to our work and attract long-term funding.
Ten years on and with EMBARQ now strongly established, we are still working together to accelerate and scale our impact, for example by deepening our collective networks in China and designing a new ‘EMBARQ Light’ approach to extend our work with cities well beyond our regional centres.”
Judith Pollock, Deputy Director, Shell Foundation
“Our journey with WRI and EMBARQ has, from the outset, been about establishing an organisation that can work on a global scale. It’s taken huge reserves of persistence and dedication from EMBARQ and a close partnership to provide tailored support at critical junctures along their growth path.
Shell has been extremely supportive of our partnership. We leveraged their expertise early on to develop project framing, stakeholder engagement and marketing tools for the Mexico City BRT – which remains core to EMBARQ’s city engagement strategy today. During a critical point back in 2010, we asked two of Shell’s business consultants to help EMBARQ define a new growth strategy, financial model and systems to manage a rapidly expanding global network.
Being a member of EMBARQ’s advisory board and intimately involved on a day-to-day basis has allowed SF to understand the evolving nature of the sustainable mobility challenge over the last decade. For example, we’ve seen a growing interface between mobility, urban planning, energy and water – caused by rapid urbanisation – and we’re now applying this learning to catalyse new mobility solutions across private and public sectors."
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