Our ImpactShell Foundation’s goal is to catalyse the innovation and scale-up of disruptive new models and technologies that can ultimately transform the lives and livelihoods of many millions of people.
In line with our "enterprise-based" approach, we focus on measuring our own performance and our partners' progress towards sustainability and large-scale impact.
We consistently find that pioneering social enterprises require significant financial and non-financial support to achieve these goals. For this reason, we prefer to track and measure changes in performance
against pre-defined milestones and impact targets – both developmental and financial.
We find this allows for a meaningful analysis of the drivers of impact (which a narrow focus on absolute data at any one point in time does not support).