For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For farmers and producers in developing countries, supplying goods for national and international markets can present a life-changing opportunity. Retailer demand is there – especially for products with ethical and green credentials. The difficulty lies in meeting those retailer needs and identifying the right product when developing world producers as they often lack the skills to deal with the high demands of the export market, access to capital and business expertise. These factors combine to represent a formidable barrier to entry. At the other end of the supply chain, retailers lack the networks to be able to reliably source the quality products they and their customers want. Trading UP acts as a ‘bridging entity’ connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers. For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.For Shell Foundation, genuine solutions to poverty and environmental challenges are ones that are self-financing and can be easily replicated to maximise impact. In Trading UP’s case that means working with and sometimes actually creating a variety of intermediary organisations – from NGOs to for-profit companies – to help bridge the gap between major retailers and developing world producers.This requires a ‘much more than money’ approach. The traditional charitable foundation model that sees cheques handed out to good causes simple isn’t enough.Here’s a list of ‘much more than money’ ingredients Trading UP has used to achieve its objectives.Business DNA Trading UP’s focus is on helping all the organisations it works with to become sustainable businesses as quickly as possible. To make this happen it applies business thinking and models to all of its activities throughout the supply chain. If required, it reaches out to experts, for example design and marketing consultants, to help it achieve its objectives. Partnerships Because Shell Foundation is a recognised brand it is able to form partnerships with retailers such as Marks & Spencer and to identify products of interest to them. At the same time, its work with developing world producers means it is well placed to identify where these products can be sourced. It then goes a step further, working with and creating intermediary organisations to help it bridge the gap between the producers and the retailers. Graphic here etc Market Oriented Ideas This is one of the overarching reasons for Trading UP exists. It asks retailers ‘what products do you want to sell?’ or ‘what products will your customers buy?’. Doing this means the retailers get the products they want, how they want them. This is very different to many programmes that tend to focus on helping developing world farmers develop goods and products without necessarily considering whether there is a sufficiently large sustainable market for them. Money Shell Foundation supplies seed-capital to many of its partners – with the aim of using this to turn them in to viable, self-financing entities within a limited space of time through rapid growth and up-skilling. In this respect it uses its funds like an investor, looking for both social and financial returns. Shell Resources Trading UP often uses Shell resources – the knowledge, brand and infrastructure of the Group - to help it achieve its goals. For example, Shell India staff provided account and sales training to Agrocel, an Indian agricultural services provider that is working with the Foundation to help cotton farmers transition from traditional chemical-intensive production to organic.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.Saying more with ethically-sourced flowers - More than a million bouquets sold A bunch of flowers that teams gorgeous blooms with the ecological and social benefits of being ethically sourced is proving a winner with consumers. Found on the shelves of British retailer Marks & Spencer (M&S), ‘Cape Flora’ bouquets are sustainably sourced from the unique, biodiversity-rich Agulhas Plain in South Africa. Early 2008 saw the millionth bouquet sold, just over a year and a half after they were first introduced. The success of the product – available in more than 350 stores – is helping to protect 30,000ha of wild flower or fynbos meadows while creating 135 sustainable jobs in an area where three out of four people are unemployed. M&S agreed to stock the bouquets as part of a partnership with Shell Foundation who had already helped South African NGO Flower Valley Conservation Trust (FVCT) establish a commercial arm - called Fynsa - to streamline the production of bouquets they were making. Fynsa now supplies M&S with tens of thousands of ‘Cape Flora’ bouquets a week priced at £6.99 and £9.99. Shell Foundation director Kurt Hoffman, said: “As global retailers scrabble for green credentials, we are proving through our partnership with M&S that it is possible simultaneously to eradicate poverty in retailer supply-chains and make a profit. This is crucial because without the profit element, ethical-sourcing is just meaningless PR-greenwash.” The partnership with M&S is part of Shell Foundation’s Trading UP programme, which works to unlock markets for developing world producers through strategic partnerships with major retailers. Trading UP provides seed capital and business mentoring, allowing goods to be taken directly from fields and workshops to retailers’ shelves so that profits contribute positively to poverty alleviation. M&S sustainable development manager Katie Stafford, said: “This partnership isn’t about trying to put products on shelves that nobody really wants but are doing some good. To create sustainable, long-term change we look for those businesses that have really got a chance of commercially succeeding, but they need a helping hand to get there.” It is hoped more than a further 100 jobs will be created in the coastal town of Kleinmond, following Fynsa’s decision in August 2007 to open a new bouquet production facility, allowing increased supply to South African and UK outlets. Found on the Agulhas Plain, mainly in the southwestern cape of South Africa, fynbos means ‘fine bush’ in Afrikaans. The landscape is home to thousands of species and some of the world’s richest biodiversity, but is under threat from fast expanding viticulture and other farming. Fynsa and FVCT are also working with the South African conservation authority Cape Nature to come up with an industry-wide code of practice for sustainable harvesting of fynbos.Fynsa is also working with and has been certified by the Wine Industry Ethical Trade Association (WIETA) to ensure compliance with ‘social/labour best practice’ and better measure the social impact it is having. Fynsa has also developed indicators with industry specialists, which help it to target and monitor its impact.Fynsa quality controller Doreen Jacobs, who has worked in the flower industry for 15 years, says survival of the fynbos and the well being of people who harvest them are closely linked. “We are able to care for our two children because of the flowers,” says the 37-year-old mum. “We really care for the wild flowers properly now. We must be able to harvest every year – picking carefully and not too many. That way, the flowers grow again, even stronger, and we can carry on our work here.” FVCT also arranges training and education for Fynsa suppliers and their employees, as well as a social programme for the local community.