Social Marketing in India captures our experiences, both good and bad, over several years of running social marketing campaigns to drive adoption of improved cookstoves; and the broader lessons we have drawn for marketing social-impact products more generally.
SF Report
Social marketing in India
![Tw ladies stirring pot on Envirofit stove](https://shellfoundation.org/app/uploads/2018/09/SuperSaver_Charcoal_Ghana_002_M-scaled.jpg)