SafeBoda featured in Guardian
Shell Foundation partner SafeBoda was recently the subject of a photo essay on the Guardian’s Sustainable Business pages.
Photojournalist Nathan Siegel visited Kampala, Uganda, to see first-hand how the company is working to improve the safety of the motorbike taxi (Boda Bodas) system, following the launch of an Uber-style app.
SafeBoda are training drivers in first aid and road safety. The app went live in February, allowing the customer to know their driver is coming, and pre-determine the journey’s price.