How do you really know what your customer wants? M-KOPA Lab’s journey in launching a pay-as-you-go fridge
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It’s possible to “design things right” and yet not “design the right things”. In a short report, M-KOPA Labs shares lessons learnt from developing its solar-powered PAYG Fridge and how its customers helped M-KOPA Labs to get the product “right”. Download the full report Everyone wants a fridge, right? Market surveys regularly record refrigerators in the…